Email marketing is back and bigger than ever
We can help your business to grow your business with things as simple as sending better email. With 269 billion marketing emails sent worldwide every single day, we’re faced with a number of challenges. From making our emails stand out to customers without bombarding their inbox to making them feel like they’re our only customer, making sure you’re sending emails to an engaged and active audience is one of the best ways to guarantee success.
We'll walk you through your first newsletter, show you how to use your report stats to write better content, and make sure you know all the spam laws. We'll help you create beautiful, professional campaigns robust with marketing automation to make sure your emails get to the right people at the right time. Target customers based on their behavior, preferences, and previous sales. Trigger a series of emails with a single API request. Use built-in segmentation to build custom rules. Delight your fans with a free gift. And when you’re finished, get in-depth reporting insights to make every automated series you send better than the last.
We'll walk you through your first newsletter, show you how to use your report stats to write better content, and make sure you know all the spam laws. We'll help you create beautiful, professional campaigns robust with marketing automation to make sure your emails get to the right people at the right time. Target customers based on their behavior, preferences, and previous sales. Trigger a series of emails with a single API request. Use built-in segmentation to build custom rules. Delight your fans with a free gift. And when you’re finished, get in-depth reporting insights to make every automated series you send better than the last.
So why segment your data?
Segmenting data allows you to be clever and create strategic and tactical marketing activity. This will leave your customers feeling valued and appreciated but also allow you to gain more from your email marketing strategy for years to come.
TAILOR AND TARGET YOUR COMMUNICATIONS TO SPECIFIC AUDIENCES
With the right tools you can segment your data by customer interests, gender, occupation, age and location, which means that you can create personalized and relevant email marketing campaigns. 64% of customers now expect a personalized experience from brands, and this isn’t just adding their name to an email. Personalization means sending customers communications that they’re interested in, that they’ll respond well to and that will add value to them.
With the right tools you can segment your data by customer interests, gender, occupation, age and location, which means that you can create personalized and relevant email marketing campaigns. 64% of customers now expect a personalized experience from brands, and this isn’t just adding their name to an email. Personalization means sending customers communications that they’re interested in, that they’ll respond well to and that will add value to them.
BETTER RESULTS
Sending targeted email campaigns to a small selection of engaged contacts will unsurprisingly lead to better open rates. There’s less chance of an email being deleted straight away if it is going to someone who has knowingly signed up to receive information about a specific product or service. If it feels like a generic email that’s been sent to thousands of people about a random topic, you’d better believe it’s going straight to our trash.
According to one Mail Chimp report, open rates were 14.31% higher and click-through rates were 100.95% higher for segmented data lists than with non-segmented campaigns. If you want your email results to wow everyone, then this is a sure-fire way to guarantee success.
Sending targeted email campaigns to a small selection of engaged contacts will unsurprisingly lead to better open rates. There’s less chance of an email being deleted straight away if it is going to someone who has knowingly signed up to receive information about a specific product or service. If it feels like a generic email that’s been sent to thousands of people about a random topic, you’d better believe it’s going straight to our trash.
According to one Mail Chimp report, open rates were 14.31% higher and click-through rates were 100.95% higher for segmented data lists than with non-segmented campaigns. If you want your email results to wow everyone, then this is a sure-fire way to guarantee success.
BUILD LOYAL RELATIONSHIPS WITH CUSTOMERS
Having segmented data allows you to build up loyal relationships with customers. For one thing, they don’t associate your brand with clogging up their inbox with annoying emails (always a bonus) but also, it gives the potential to provide personal offers and incentives to those that are loyal to you. When user experience is personalized, the customer instantly feels a connection with the message making them more likely to act. Plus, 83% of customers think an individualized experience is important and plays a vital part in deciding if they buy, so it’s not something that should be overlooked. Segmented data can allow you to see which demographics respond well to offers, for example younger audiences may love an offer for an overnight stay whereas older generations may be more in favor of food deals. This means you can target them with more of what they want in the future, in return you’ll have happy customers and business will be booming!
Having segmented data allows you to build up loyal relationships with customers. For one thing, they don’t associate your brand with clogging up their inbox with annoying emails (always a bonus) but also, it gives the potential to provide personal offers and incentives to those that are loyal to you. When user experience is personalized, the customer instantly feels a connection with the message making them more likely to act. Plus, 83% of customers think an individualized experience is important and plays a vital part in deciding if they buy, so it’s not something that should be overlooked. Segmented data can allow you to see which demographics respond well to offers, for example younger audiences may love an offer for an overnight stay whereas older generations may be more in favor of food deals. This means you can target them with more of what they want in the future, in return you’ll have happy customers and business will be booming!
GAIN INSIGHT INTO HOW CAMPAIGNS ARE PERFORMING
Segmented data also gives the opportunity for split testing of specific campaigns as your data is already divided. You can subtly change emails or test a whole new campaign in order to see which generates the best response and identify your most effective communication techniques. This means that all of your future emails will gain great responses and gives you a better understanding of your market. Split testing is always popular but having segmented data lists is an easy way to take full advantage as the hard work is done for you! However, it’s important to remember that not all buyers are the same, so one size will never fit all. What makes one customer engage with your brand could also turn another off, so it’s important to keep creating innovative and exciting campaigns rather than repeating the same thing because you saw good results from one or two emails.
Segmented data also gives the opportunity for split testing of specific campaigns as your data is already divided. You can subtly change emails or test a whole new campaign in order to see which generates the best response and identify your most effective communication techniques. This means that all of your future emails will gain great responses and gives you a better understanding of your market. Split testing is always popular but having segmented data lists is an easy way to take full advantage as the hard work is done for you! However, it’s important to remember that not all buyers are the same, so one size will never fit all. What makes one customer engage with your brand could also turn another off, so it’s important to keep creating innovative and exciting campaigns rather than repeating the same thing because you saw good results from one or two emails.
IDENTIFY YOUR MOST AND LEAST PROFITABLE CUSTOMERS
Segmenting your lists allows you to gain a more accurate idea of where sales are coming from. Sending messages to an entire list makes it harder to determine the source of sales and detect the ROI, and knowing where your business comes from is hugely important to any industry. If you know that your business gets the most attention from over 60s, you’ll be able to build a better customer profile which will guide your marketing efforts in the future. It will provide you with far more opportunities for you to up-sell, creating deals and packages from which these specific customers can take advantage.
Segmenting your lists allows you to gain a more accurate idea of where sales are coming from. Sending messages to an entire list makes it harder to determine the source of sales and detect the ROI, and knowing where your business comes from is hugely important to any industry. If you know that your business gets the most attention from over 60s, you’ll be able to build a better customer profile which will guide your marketing efforts in the future. It will provide you with far more opportunities for you to up-sell, creating deals and packages from which these specific customers can take advantage.