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Branding & Identity

It takes a lifetime to build a reputation, and 5 minutes to lose it.  Let us establish or rescue yours!
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Branding and Identity

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Branding is not only creating your logo -- it's also creating your business name. Great names evoke intrigue, savvy and class, and tell customers a lot about who you are. When we begin the branding process, we first think about your name -- and find one that has a complementary domain name available so we can build your website on it. Next, we envision an image that works with your new company name -- and create your logo. Finally, we create a byline (which is a short sentence that describes who you are or for what you stand) to tell your customers who you are in a way that promotes your company ethics and customer service goals. Once we've created your brand, we're half way there: next, we build your identity!

One of the best ways to gain, and keep, the edge over your competition is to create a corporate identity that is recognizable and attainable. We can study your business, specific market trends within your industry, and hone in on your target customer's demographics -- then recommend historically proven branding techniques to get your company known and recognized as an industry leader. We'll research your current company image, develop a unique niche or need that your company can fill and then re-educate customers so they can see what your company can offer. We can even implement your plan for you, so you can focus on running your business while someone else takes care of building your company's reputation.

Got trouble? We can help you with reputation management, too!  Let us help you get yourself out of any corners you've been painted into -- our public relations team and consumer psychologists can save the day!

Call 773.840.9700 today

  • Copyright 2025 Cherie Martin & Associates.  All rights reserved.
  • Home
  • Advisory
    • General Consulting
    • Mentorship
    • Planning & Strategy
    • Business Plans & Pitch Decks
    • Financial Projections
    • Licensing & Contracts
    • Website Analytics
  • Operations
    • Office Administration
    • Process Optimization
    • Bookkeeping
  • Digital Marketing
    • Content Creation >
      • What is Content Creation?
      • Videos
      • Copywriting
      • Whiteboard Animation
    • Content Promotion >
      • What is Content Promotion?
      • Social Media
      • E-Mail Marketing
      • Pay-Per-Click
    • Website Development
    • Search Engine Optimization
    • Lead Generation
    • Branding and Identity
    • Website Analytics
  • Technology
    • Phone Solutions
    • Website Hosting
    • Email Solutions
    • Cloud Data Migration
    • Software Solutions
    • Technology Training
  • Tenant Improvements
    • Space Planning and Interior Design
    • Construction Management
  • ThriveHub