What is Content Creation?
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format. Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. But building a content strategy is more than considering what type of content you want to create. You first need to know who you’re speaking to, how you want to speak to them, and where to find them.
The second step is crafting a buyer persona. The key to creating successful inbound content is to make each reader feel like you’re speaking directly to them. Creating a buyer persona takes a bit of research, some guesswork, and tweaking. But the end result is a clear picture of your target market: someone who will happily consume your content.
The third step is to then create content specific to your buyer persona. The format you choose might be a blog post, a video, an animated whiteboard, a podcast, or whatever your creative mind can conceive. As long as it serves your persona, you’ll be in good shape.
But what good is it to create all this great content if no one sees it? You’ll need to entice people to consume your content and even shepherd them into your online space. Thus, the final step is to create a content promotion plan that's tailored to your buyers' personae, and to create a social media content calendar so that you can promote and manage your content on other sites.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. But building a content strategy is more than considering what type of content you want to create. You first need to know who you’re speaking to, how you want to speak to them, and where to find them.
The second step is crafting a buyer persona. The key to creating successful inbound content is to make each reader feel like you’re speaking directly to them. Creating a buyer persona takes a bit of research, some guesswork, and tweaking. But the end result is a clear picture of your target market: someone who will happily consume your content.
The third step is to then create content specific to your buyer persona. The format you choose might be a blog post, a video, an animated whiteboard, a podcast, or whatever your creative mind can conceive. As long as it serves your persona, you’ll be in good shape.
But what good is it to create all this great content if no one sees it? You’ll need to entice people to consume your content and even shepherd them into your online space. Thus, the final step is to create a content promotion plan that's tailored to your buyers' personae, and to create a social media content calendar so that you can promote and manage your content on other sites.