Copywriting
Copywriting is your direct connection to potential customers. This is your chance to sell your product, empower your business, inform your readers; the quality of your copy is perhaps the most important representation of you and your company. Even with the best products or services on the market, your business will always seem subpar behind a subpar copy. Engage your audience. Make them understand why what you have to offer is exactly what they need. Convince them that what you are saying is of crucial significance. Enable them to become knowledgeable consumers of your product. Truly good copy will result in more conversions and more buyers. In a modern world in which an accessible website is a sign of credibility to potential buyers, you want to ensure that you are representing yourself in the best light possible.
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What exactly is SEO copywriting?
Copywriting is the process of creating original web content to be conveyed trough online or digital media. Whether its the description of your product, a blog post about your specific industry, or advertising materials promoting your business, any sort of text that goes in your website can be considered copy. Materials produced as copy are used to persuade your audience to take a closer look at your product or to raise general brand awareness of your business. Most importantly, however, is that your copy is updated regularly and originally created (plagiarizing copy is detrimental to Google rankings). Because web design and copy are the two aspects of a website that users often look at when judging a company's reliability, copywriting is vital to your overall business image. The copy is like an introduction between the company and the buyer; bright and colorful copy with a customer-oriented tone can help captivate your customers, while boring, monotonous copy can quickly turn readers away.
Thriving in your online business means you must go beyond simply “writing content.” Your content needs to accomplish two goals: first, appeal to the customer, and second, solve a particular problem.
But how do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about.
But how do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about.
Web Page Content
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Product Descriptions
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Blogging
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Why does copywriting matter to you?
In order to get page hits and more frequent visitors, Search Engine Optimization (SEO) copywriting places keywords in your website's copy to ensure that people searching for your service can do so as easily as possible. Search engines like Google track your website's keywords and copy on a daily basis, measuring the amount of new, original content that is posted to your website. Afterwards, these search engines rank your website on its search pages according to its relevance and significance to certain keywords. Frequently updating your website with new SEO copywriting could be the difference between being the first result on Google or on the third page. In fact, according to a study done by the ad company Chitika, the first result on Google gets around 33% of the total number of clicks for a given keyword. Search position matters-- the lower you rank, the less likely your business will be receiving new leads or potential clients.
How else can I use copywriting?
In essence, your web copy tells the story of your company. It answers questions like how your company was founded, what the people in your company represent, and what can be done about the problem your product is trying to solve. You can look at your web copy as a chance to win your customers over. Get them excited about your product and allow them to be confident in your business.
- Search Engine Optimization (SEO) is a key way to optimize clicks and user visits. Make sure you land within the top 33% of clicks on Google Searches. There is a reason there are so many courses on copywriting online. Every company, no matter how well-known, no matter how good, needs effective copy to represent themselves. You can learn more about our services and how to take advantage of our consultations.
- Social Media Optimization is a way for your customers to identify with your company outside the realm of ordinary business transactions. More specifically, social media also proves to be a great medium to market to potential customers. Social media presence has become more important as more of the market becomes younger. Most companies commit to creating Facebook, Instagram, and LinkedIn accounts to share relevant content to a wider consumer base. Learn how to effectively manage and engage with your audience.
- Pay per Click (PPC) and Search Engine Marketing is one of the more important aspects of new-media marketing, PPC marketing can encourage more relevant, attention-grabbing ads based upon professional research.
- Website Analytics are helpful in learning for how long someone browses your website, or on what they click. We can help you collect data on those that click on your website and teach you how to interpret the data so -- then when you edit your website it will be optimized for your market which helps you capitalize on your website visits.