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Five Things You Need to Know About Marketing to Gen-Y

9/5/2013

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Today web psychologist Nathalie Nahai tells us why she thinks traditional marketing strategies are failing to capture the attention of Generation-Y.  She lists five things you need to know about the Gen Y consumer to win their custom:
  1. Connection
  2. Values
  3. Personality
  4. Lifestyle
  5. (Dis)trust
Click the Facebook below to read the entire piece and get a full grasp of the issue.  Do you market to Gen-Y?  Would you if you knew how?  Have you even considered them as a target market?  How would you change what you're doing now to implement Nahai's recommendations?

Post by Cherie Martin & Associates.
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  • Advisory
    • General Consulting
    • Mentorship
    • Planning & Strategy
    • Business Plans & Pitch Decks
    • Financial Projections
    • Licensing & Contracts
    • Website Analytics
  • Digital Marketing
    • Website Development
    • Content Creation >
      • What is Content Creation?
      • Videos
      • Whiteboard Animation
      • Copywriting
    • Content Promotion >
      • What is Content Promotion?
      • Social Media
      • E-Mail Marketing
      • Pay-Per-Click
    • Search Engine Optimization
    • Lead Generation
    • Branding and Identity
    • Website Analytics
  • Technology
    • Phone Solutions
    • Website Hosting
    • Email Solutions
    • Cloud Data Migration
    • Software Solutions
    • Technology Training
  • Operations
    • Bookkeeping
    • Process Optimization
  • Tenant Improvements
    • Space Planning and Interior Design
    • Construction Management
  • Education
    • Business Acumen Webinars
    • Digital Marketing Webinars
    • Technology Webinars
    • Finance Webinars
    • Operations Webinars
    • Tenant Improvement Webinars
  • Book an Appointment