Five Things You Need to Know About Marketing to Gen-Y

Today web psychologist Nathalie Nahai tells us why she thinks traditional marketing strategies are failing to capture the attention of Generation-Y.  She lists five things you need to know about the Gen Y consumer to win their custom:

1. Connection
2. Values
3. Personality
4. Lifestyle
5. (Dis)trust

Click the Facebook below to read the entire piece and get a full grasp of the issue.  Do you market to Gen-Y?  Would you if you knew how?  Have you even considered them as a target market?  How would you change what you're doing now to implement Nahai's recommendations?

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Post by Cherie Martin & Associates.